India serves as the fastest growing startup-base worldwide and in terms of the number of the firms, it is still the third largest startup Eco-system in the world after US and UK. The government of India is encouraging the startups by launching various projects like Startup India, Make in India, Digital India and Skill India, to attract the entrepreneurs to start their own business. GOQii startup is one among them, is a wearable fitness band, who manage to feature as a Harvard case study after Flipkart (India’s largest online retailer) and Paytm (India’s biggest mobile payments firm funded by the Alibaba group).
GOQii band consists of personalized health coaches, trainers, nutritionists, behavioral psychologists, etc, who will be available 24X7 on the cloud and help users to translate their body data and make changes to their health and life style, in order to stay fit and healthy.This band focuses on sustained engagement & goal reinforcement and offers a complete eco system as a single integrated solution which is a powerful combination of technology and human connection.
Most recently, GOQii has also enrolled diagnostic centers and hospital chains on its platform, and will soon tie up with health insurance services too.
“Our business model is very different than the traditional hardware companies since we focus on a subscription model with much higher engagement and lifetime value,” Vishal Gondal, founder and CEO, GOQii, told Mashable. “Hence, it won’t be fair to compare us to Xiaomi or Fitbit. In fact, our platform integrates with data from multiple wearable and apps,” he added.
The Harvard case study titled Envisioning a New Fitness Future will capture GOQii’s entire evolution from a fitness band to a complete health ecosystem. The case is divided into two parts:
(i) Part A details GOQii’s journey from its incorporation in 2014 until April 2016.
(ii) Part B deals with its broadened service offering that ties doctors, diagnostic centers, hospitals, payments, etc.
Students will obtain lessons on Artificial Intelligence, Entrepreneurship, Healthcare and Technology through the GOQii case study.
“It is a proud moment for us that the student community is looking at the success of this startup as a benchmark for their management program. This case study reinstates our vision of healthy living and preventive healthcare,” says Gondal.
GOQii retails on Amazon in India and the US; the band comes bundled with a 3-month service subscription at $49.